Supernova 2008 has been a great place to be in the past days. It was characterized by the focus on people and interaction between speakers and attendees. More than 400 people from 15 countries were in San Francisco to discuss about the 4 bases of innovation: technology, business, society and policies.

What impressed me most was:

• Bob Iannucci (Nokia) showing phones with sensors able to create an ambiental intelligence to provide benefits for the users
• Jordan Hoffner (Youtube) focusing on contents that enable social connections
• Jonathan Schwartz (Sun) talking how new IT open models are a business driver really simple but effective
• Joe Kraus (Google) explaining trends that are changing the net: individual to social research of contents, active to passive act of sharing, open social.
  

Some other discussion that impressed me were about social network and how we can now observe patterns and behaviours but every time someone try to bring the whole social networks known back to rules, the net evolves and theories are no longer valid… So, we actually can’t predict behaviours accurately.

A personal good story that happened the second day I was there: the day started with a coffee poured on my trousers and a pen that, after some minutes, broke in my pocket :(

I also have to say thank you to Nokia, because I won in a sort of lottery a Nokia N95, and many thanks to Deborah from Los Angeles too, she seemed to be very impressed about Dixero ;)

Luca

Well, we could not really be everywhere, but surely we’ve almost ready to leave again. If you want to meet us, you can find us at Supernova 2008 conference, San Francisco. Yes, we’re in love with that part of the world, but that’s not all. We’d like to meet you in Europe, too, so if you have the chance to be near Copenhagen on 26 and 27 june, we’d like to shake your hand at Reboot 10. Nice places to get in touch, aren’t them? :)